Proof was founded in 2010 by 3 brothers in Idaho, but its roots can be traced back to 1954 when their grandfather, Bud Dame, started a sawmill. The brothers grew up with sawdust in their veins working in the family mill and exploring the Idaho outdoors. The idea to start the brand surfaced in 2010 when founder, Brooks, was trying to create a bamboo ski pole in his garage. The ski pole was a failure, but it planted the seed that would eventually morph into Proof.
Like what you see?
Feeling Bold? Come visit The Bent Lens and try on the latest brands. We have both men and womens frames and our professional "styleistas" are ready to get the pair that are right for you particular vibe.
We love helping you try on frames. We might even build a runway. Anyone can model in our eyes.